Who Is She?

The women that come to RealSimple.com are Household CEOs. As the head of the operation, they often make the decisions and purchases for every aspect of their home and family. All the while, she’s balancing budgets and keeping her family’s wellbeing top-of-mind.

• Women: 71%
• Median Age: 46
• Median HHI: $72,977
• College Educated: 82%
• Providers: 70% Viewed/paid bills online (Last 30 days)
• Nurturers: 57% Prepared 5+ meals (Last 7 days)
• Homeowners: 57% Own a residence
• Tech Savvy: 54% Go online 1+ times a day

Source: @Plan Release 1 2010