Who Is She?

The women that come to RealSimple.com are Household CEOs. As the head of the operation, they often make the decisions and purchases for every aspect of their home and family. All the while, she’s balancing budgets and keeping her family’s wellbeing top-of-mind.

• Women: 95%
• Median Age: 49
• Median HHI: 72,528
• College Educated: 84%
• Employed Full or Part Time: 63%
• Mothers: 32%
• Married: 68%
• Providers: 79% Viewed/paid bills online (Last 30 days)
• Nurturers: 61% Prepared 5+ dinners (Last 7 days)
• Homeowners: 78% Own a residence
• Tech Savvy: 76% Go online 5+ times per week

Source: @Plan Winter 2009/2010